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Serena

She/her/hers

About

As an Executive & Leadership Coach, I help women leaders pursue success on their own terms–whether that’s navigating a career change, leaning into their strengths, or focusing their energy where it matters. Together, we get clear on what success means, uncover what’s holding them back, and take bold steps forward. I work with a diverse range of professionals, including tech executives, operations leaders, product managers, marketing directors, and entrepreneurs. Prior to coaching, I spent 18 years as a business leader in tech and retail. I led teams at Amazon, Audible, Accenture, and high-growth startups, working across areas like strategy & operations, category management, supply chain, and customer experience. I hold a BA from Wellesley College, an MBA from Wharton, and am trained through the Berkeley Executive Coaching Institute. I live in the San Francisco Bay Area with my husband and two daughters.

Why AWCC?

To connect with Asian women coaches on shared experience, build new perspectives and skills, and help build a community where we support each other.
Serena

Facts About Me:

Certifications

Berkeley Executive Coaching Institute

Expertise

Executive Coaching, Leadership Coaching, Life Coaching, Work / Life / Family Balance, Professional Development, Career Vision, First Generation/Low Income/Wealth, Crafting a Narrative / Personal Branding, Interviewing, Networking

Coaching since...

2024

Ethnicity

Chinese

City

San Mateo

State

California

Country

United States

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