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Serena
She/her/hers
About
As an Executive & Leadership Coach, I help women leaders pursue success on their own terms–whether that’s navigating a career change, leaning into their strengths, or focusing their energy where it matters. Together, we get clear on what success means, uncover what’s holding them back, and take bold steps forward. I work with a diverse range of professionals, including tech executives, operations leaders, product managers, marketing directors, and entrepreneurs.
Prior to coaching, I spent 18 years as a business leader in tech and retail. I led teams at Amazon, Audible, Accenture, and high-growth startups, working across areas like strategy & operations, category management, supply chain, and customer experience.
I hold a BA from Wellesley College, an MBA from Wharton, and am trained through the Berkeley Executive Coaching Institute.
I live in the San Francisco Bay Area with my husband and two daughters.
Why AWCC?
To connect with Asian women coaches on shared experience, build new perspectives and skills, and help build a community where we support each other.

Facts About Me:
Certifications
Berkeley Executive Coaching Institute
Expertise
Executive Coaching, Leadership Coaching, Life Coaching, Work / Life / Family Balance, Professional Development, Career Vision, First Generation/Low Income/Wealth, Crafting a Narrative / Personal Branding, Interviewing, Networking
Coaching since...
2024
Ethnicity
Chinese
City
San Mateo
State
California
Country
United States
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