In 2020, there was a surge of anti-Asian hate crimes in the United States. Many of the incidents involved the elderly. A study by the Center for the Study of Hate and Extremism found that hate crimes against Asian Americans rose 339% nationally between 2020 and 2021. Stop AAPI Hate recorded more than 11,400 hate incidents during this period.

 

As Asian women coaches, we found ourselves in a unique position to support our clients and organizational leaders address these challenges with culturally relevant coaching. We also realized Asian coaches are under-represented in the coaching profession.

 

By forming AWCC, we hope to be a space where Asian coaches can find a sense of belonging and share best practices for culturally relevant coaching.  AWCC also serves as a resource for those who are seeking coaches who share their Asian heritage and lived experiences.